Meteorologists are warning that this year’s El Niño is intensifying and could be the strongest in decades. That means contractors need to prepare now for whatever El Niño may blow their way.
“El Niño” occurs when the Pacific Ocean warms and creates extreme weather patterns across the U.S. and around the world. It typically hits hard in the West and Southwest, which translates into heavy rainfall and snow all winter long on the West Coast and in the mountains, warmer temperatures in the North, and colder temperatures in the South. That could wreak havoc on homes and most importantly, roofs.
Contractors need to plan now how they will handle the potential changes in demand both in operations and sales. Here are some ways to ramp up your efforts and help support communities that may be affected by El Niño.
- Make sure that your sales pitch is fine–tuned to sell both roofing systems and warranties. When it gets busy, there won’t be time to brush up on all the benefits of each roofing component and various warranty options. You may be getting many calls, so get ready now.
- Prepare your maintenance and service department. Make sure you can respond quickly and effectively when a leak call comes in to secure future work.
- Make sure your crews know what could be coming and have proper incentives in place. The potential increase in volume could place high demands on your employees. Keep them motivated with creative goals and incentives ahead of time.
- Get your sales team ready to scale up during large weather events. Put together a plan of action on how you will reach out to homeowners affected by the rough weather to help increase sales.
- Talk to your distributor partner about delivery schedules, delivery priority in busy times, and inventory planning. Don’t get caught with a full job board and no roofing system material available.
California roofers are already seeing an uptick in demand. Good luck to all the contractors trying to ramp up and weather the potential storms.
Photo Credit/Source: NOAA