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How to add value and profit with masonry water sealant

How many times has a roofing customer asked you, “While you’re up there, can you take a look at…?” They may want your opinion on the state of the gutters, the ventilation, the chimney cap, etc. And sometimes they just need you to toss down a lost Frisbee.

The common denominator is this: you’re comfortable on a tall ladder, and they’re not.

Why not use that conversation to drive customer satisfaction and project profitability? The next time you’re up the ladder, ask your customer, “While I’m up here, why don’t I seal your chimney masonry?”

Value-added services are NOT created equal

A recent survey of GAF contractors shows that more than a third offer some form of value-added service, both to increase customer satisfaction and to differentiate themselves. Some services fall into the “While you’re up there…” category, such as snow removal and gutter maintenance, while others leverage completely different skill sets, including masonry repair and chimney service.

One service in particular — sealing masonry with Masonex™ Clear Masonry Sealer — has afforded roofing contractors margins of up to 40% by leveraging the roofer’s tools, skills, and time like virtually no other offering.

A perfect fit for roofers

Masonry sealing perfectly complements the roofer’s basic mission of weatherproofing the outer envelope of the home. Instead of stopping at the eave, you can protect more of the home from moisture infiltration by applying Masonex™ Clear Masonry Sealer to exposed chimneys, walls, and other exterior vertical masonry surfaces.

There are no special tools to buy and no special training, so you can use the same crew you already have on the job. Masonex™ can be applied with a brush, roller, airless or conventional sprayer, or low-pressure pump-style sprayer. While that level of simplicity borders on DIY territory, many homeowners will be happy to pay you to do it for them, because masonry is often found in hard-to-access places where professional roofers already work. As an added convenience for you, Masonex™ is distributed through the same channels as your roofing supplies.

Source: http://blog.gaf.com/add-value-profit-masonry-water-sealant/



John Hoagland, owner and founder of Trinity Home Renovations in Rochester, NY, has 20+ years experience working with clients on various home renovation, remodeling roofing and siding projects. His Webster, NY based company has seen tremendous growth in recent years. He's well respected by his colleagues and customers alike for his down-to-earth, friendly approach as well as his never ending dedication to customer service and satisfaction.
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